Logo & Brand Design

It’s more than designing a logo. I work with clients to develop comprehensive visual identities that distinguish their business and resonate with their audience. From crafting logos and cohesive color schemes to designing versatile brand guidelines, my services ensure a consistent and impactful brand presence across all platforms.

There are several touchpoints to brand design. At the core, visual brand design includes a logo or a set of logos, a color palette, and typography. Through the process, we work together to create a visual brand that clearly represents you and your business.

We work together to create a brand package catered to you. This may include:

Logo design
Color palette assessment
Typography assessment
Branding guidelines
Stationery pieces such as business cards, letterhead, envelopes, etc
Social media posts and post templates
Website

Basic Logo Design

When you know exactly what you want

Starts at $850

Your new logo
1-2 Concepts
1 major revision and minor tweaks

Simple color palette
This includes all colors utilized in your logo + one complimentary color.

Fonts for Print & Web

Brand QuickGuide
This guide gives you the basic information that you need for your brand. It includes a snapshot of your logos, brand colors (hex, CMYK, and RGB info), and suggested fonts.

Final File Kit
A digital folder that will hold all of your logo files, brand guide(s), fonts, and more. It is organized in a way that make it easy to find the many files of your brand.

Some of the file types included in this kit are PDF, JPG, PNG, EPS, and SVG.

Starter Brand Design

Everything you probably need to get started

Starts at $2,000

Your new logo
3 Concepts
2 major revisions and minor tweaks

Custom color palette
This includes a full color palette beyond just the colors in the final logo. Colors are broken into primary, secondary and sometimes tertiary groups.

Fonts for Print & Web

Brand QuickGuide

Comprehensive Visual Brand Guide

Final File Kit

Starter Stationery
Business Cards + Letterhead (MS Word + PDF)

Full Brand Design

When you need everything and the kitchen sink

Starts at $5,000

Your new logo
3 Concepts
revisions until perfection

Final File Kit

Custom color palette

Fonts for print & web

Brand Pattern(s)

Brand Imagery Sample Selection
This includes photography and/or iconography style direction with a starter library.

Brand QuickGuide

Comprehensive Brand Guide
This includes brand voice, brand positioning information, mission and values, and more (if applicable)

Final File Kit

Stationery Kit
Business Cards, letterhead (MS Word + PDF), proposal template, Teams/Zoom background images (3),

Social Media Kit
Canva setup, 3-5 Canva Templates, profile picture(s), and cover photo(s)

The Process

1 Prep

You will receive a questionnaire to fill out about you/your team, your brand, and your goals. We will use that information to create mood boards. We will then schedule a meeting to get together, review notes, and find concept a concept direction.

3 Refine

We meet again where you are presented with concepts to review and discuss. From there, we dial into the design and get it just right.

2 Design

This is where the magic happens: We have carefully created several concepts and meet to review and discuss them. These concepts will include color and typography, and show you how your logo might look in the real world. We pick where to go and begin to hone in on it.